A visit to the land of fire and ice turned out to be nothing short of magical for the BMW i Pure Impulse guests from the UK, Germany, USA, Canada, France, Portugal and Switzerland who had made the trip to this northern destination.

After their arrival at Reykjavík, guests had a chance to explore the northernmost capital on the planet before the event programme started the next morning. Following an official welcome from Isabel Theissen, Product Management BMW i, who had travelled to Iceland to join the members on this adventure, the group headed off on a walking tour of the city.

Highlights included Harpa Reykjavik Concert Hall and Conference Centre, the prime cultural institution of the city, the visually stunning Hallgrímskirkja church, whose architecture is inspired by Iceland’s nature, and the gleaming steel sculpture Solfar (Sun Voyager), which sits on the shoreline and represents a Viking ship. The tour concluded over a delicious lunch at Food Cellar Matarkjallarinn.

In the afternoon, guests were transferred to the ION Luxury Adventure Hotel, from where the next day’s adventure was set to depart. But first, guests got to meet Rebecca Stephens during dinner that evening, a journalist-turned-climber who became the first British woman to climb Mount Everest and the Seven Summits – the highest mountain on each continent. Rebecca joined the event as a special guest and fascinated attendees with stories from her many adventures.

The next morning, the hotel opened their breakfast service early especially for BMW i Pure Impulse members in preparation for an early departure. Bundled in their winter woolies, guests piled into the impressive Super Jeeps, which enabled them to go off the beaten track, away from the masses of tourists: through rivers, up steel inclines and along rocky roads, the skilled drivers of the monster vehicles took the group to some of the most beautiful spots in the country.

Guests were impressed by the powerful, rough beauty of the landscape as they made their way to Þórsmörk, the “valley of Thor”, a large lava rock believed to be an “Elf Church” and the mesmerizing Seljalandsfoss waterfall.

A surprise last item was still on the agenda after what everyone had already agreed was an amazing day: a drive along a black volcanic sand beach, where the Jeeps sped alongside the crashing waves, delighting the guests and acting as an impressive final photo stop.

A farewell dinner was followed by the conclusion of the event the next morning – some guests took the opportunity to prolong their stay in Iceland, while others made their way home, but all were united in gushing over the wondrous places they had visited and the stunning forces of nature they had witnessed during this BMW i Pure Impulse adventure.