A newly finished stylish loft space in the heart of Amsterdam was the setting for a creativity workshop attended by 27 BMW i Pure impulse members and their guests.

Following their arrival, the guests from the Netherlands, Germany, the UK and Belgium were welcomed at the unique Atelier de Bazel by Marc Bras, BMW i Manager of BMW Group Netherlands.

Then two creativity coaches guided the group through an inspiring workshop that pushed them to come up with innovative, creative ideas and build concepts out of these ideas – one of the tasks set for participants for example, was to create the ‘hotel of the future’.

A visualizer was also on scene to document guests’ progress through illustrations throughout the day.

A light lunch between the sessions provided a welcome break to get to know each other better, before the workshop wrapped up in the late afternoon.

Later the group came together again at restaurant Senses, which is known for its unconventional and creative dishes. Over a delicious five-course-meal, guests and coaches discussed creative thinking until well into the night.