EXPERIENCE. EXPLORE. ENJOY.
As the owner of a new BMW i8 or BMW i8 Roadster, and holder of the BMW i Pure Impulse Card, you have access to a world-class program of events, experiences and privileges spanning the globe: the BMW i Pure Impulse Program.
The program reflects a new interpretation of premium living, a lifestyle that is smarter, more innovative and sensitive to the environment around us. The program offers insight, inspiration and unrivaled benefits across five main themes: innovation, design, culture, travel and gourmet – always with a focus on both luxury and sustainability at the same time.
EVENTS.
Join special VIP events around the world that are as enjoyable as they are memorable. Events range from thrilling driving experiences and picturesque scenic drives to exciting cultural, culinary and tech events – we are looking forward to welcoming you soon.
EXPERIENCES.
BMW i Pure Impulse members are now able to enjoy exclusive Experiences that can be booked by members individually and are created for singles, couples, friends or family groups. As part of our offering, we are regularly adding exclusive content, including videos and news articles, for you to enjoy on the go.
PRIVILEGES.
Privileges consist of specially-negotiated benefits at a handpicked selection of the world’s best hotels, resorts, restaurants, spas and more. Take advantage and indulge!
ALUMNI.
Once your three-year-membership has expired, we invite you to join the BMW i Pure Impulse Alumni community. Attend selected events and continue to have access to our amazing, hand-selected exclusive experiences and privileges.
COVID-19 INFORMATION.
The health and safety of our members and partners are of the utmost importance to us and we continue to monitor the latest COVID-19 regulations and restrictions. You can find the latest dates and updates to our programme on our Events, Experiences and Privileges pages, as well as in the newsletter. Please note, it is your responsibility to inform yourself about local COVID-19 rules and requirements prior to booking a BMW i Pure Impulse Event, Experience or Privilege. Please also ensure you are able to provide required documents such as proof of vaccination, a negative test or an official note of recovery to be able to access certain locations such as hotels, museums, restaurants etc. Please stay healthy and safe. We look forward to welcoming you to a BMW i Pure Impulse event soon.