EXPERIENCE. EXPLORE. ENJOY.
Between 2014 and 2024 owners of a new BMW i8 or BMW i8 Roadster, and holders of the BMW i Pure Impulse Card, had access to a world-class program of Events, Experiences and Privileges spanning the globe: the BMW i Pure Impulse Program.
The program reflected a new interpretation of premium living, a smarter, more innovative lifestyle sensitive to the environment. It offered insight, inspiration and unrivaled benefits across five main themes: innovation, design, culture, travel and gourmet – all with a focus on luxury and sustainability at the same time.
EVENTS.
Events ranged from thrilling driving experiences and picturesque Scenic Drives to exciting cultural, culinary and tech events – this is where the BMW i Pure Impulse community came together, connected and created one-of-a-kind memories.
EXPERIENCES.
BMW i Pure Impulse members enjoyed exclusive Experiences. These differed from Events in that they could be booked individually as they were created for singles, couples, friends or family groups.
PRIVILEGES.
Privileges consisted of specially negotiated benefits at a hand-picked selection of the world’s best hotels, resorts, restaurants, spas, and more. They offered the perfect opportunity to relax and indulge in incredible destinations worldwide.
ALUMNI.
Once the three-year membership had expired, members were invited to join the BMW i Pure Impulse Alumni community. Alumni were able to attend selected Events and continued to have access to our amazing, hand-selected exclusive Experiences and Privileges.